Some executives have successfully led initiatives to use social media to build and maintain their brand. Other executives may be unsure of the benefit of social media, but are concerned about managing their organization’s reputation. With any new technology there are challenges and risks to manage during the adoption process.

The panel of experts proposed key success factors that lead to value for business, identify risks to avoid, and initiated a dialog regarding the legal and ethical issues associated with these new technologies. Panelist include: Aric Bandy, IT consultant and entrepreneur, Chad Weinstein, Director of the Hill Center for Ethical Business Leadership and Jeff Rich, VP of Marketing at the College of St Scholastica. Moderated by Dr Kurt Linberg, Dean, School of Business and Technology, College of St Scholastica. 

View a video of the panel below: